Alliance Laundry Systems New Brand Positioning


Alliance Laundry Systems has unveiled a new mission statement, logo and website for the company’s premium brands—Speed Queen®, UniMac®, Huebsch®, Primus® and IPSO®.

The company’s new mission statement reads: “We make the world cleaner as the premier provider of laundry solutions. We deliver leading performance through our exceptional team, unmatched quality and our commitment to innovation.”

The “leading performance” brand position provides a vision for the entire company moving forward, from product research and development to customer service, according to a news release.  It affirms a commitment to delivering the best products and service to its partners, who will then do the same for their customers.

Alliance also updated its brand logo with a cleaner, more modern design. Finally, the new Alliance website showcases a clean, user-friendly experience that is consistent with the design of its laundry products.  The website launched Jan. 1 (internationally on Jan. 2), and features improved navigation enabling visitors to access information more easily.

The website will also be available in French, Spanish, Italian, Chinese, Czech, Brazilian Portuguese, and Arabic.