MINNEAPOLIS, Minn. – AmeriPride Services, a textile rental services and supply company, announced the launch of its newly redesigned company website at www.AmeriPride.com. The streamlined, mobile-friendly site was designed to improve the customer experience and features a fresh, modern look consistent with the company’s other new digital tools.
Customers can now fully access the site from a smart phone, tablet or computer. The site also features a prominent introductory video providing a ‘behind-the-scenes’ look at the company’s service offerings, as well as easier navigation and simple, image-based menus that make it easier to browse the company’s wide range of products.
“We’re always listening to our customers’ feedback on how we can improve their experience with us and we used this input when designing our new site,” said Andrew Steiner, Vice President of Marketing and Customer Operations. “We knew it was a priority for our website to be accessible wherever and whenever customers need it so they could access information on the fly. We also built the site on an optimized platform and we are now able to make updates more quickly so customers always have access to the latest information.”
Steiner added that the new site is also more consistent with the look and feel of the company’s suite of digital tools, including the new Customer Portal, Web Store, Custom eStores and Focused eStores. “Customers will now have a consistent, cohesive experience no matter which of our digital tools they are accessing,” said Steiner.
Easily found at the top of the homepage, the new Customer Portal allows customers to access account information, discover new products and services, and communicate with their service team. Meanwhile, the Web Store allows users to purchase customized products and services online, and Custom and Focused eStores are unique online stores created for specific customers to help manage their uniform program and allow employees to order approved, branded products.
The updated web site and other digital tools are a part of the company’s Complete Customer Care (C3) program, which launched in 2009 with the goal of improving customer satisfaction through better technology, service excellence and improved training for managers and drivers.