Clean Education Sessions


The Clean Educational Sessions are open to all Clean Show attendees. All morning education sessions are on level three of the convention center. Afternoon education sessions are in the Sponsor Education Theater located at the end of the main aisle on the exhibit floor, just beyond the sponsor pavilion.

THURSDAY, APRIL 16

8:00 – 9:00 AM: TRSA: Communicating in a Crisis: A Practical Guide to Protecting Your Reputation

From accidents and natural disasters to public health scares, the unexpected can damage the reputation of your business. Learn how to plan for and communicate effectively in today’s high-speed world, with practical tips to build an effective crisis response plan, communicate effectively with media and customers, and manage social media.

8:00 – 9:45 AM: ALM: Going Hi-Tech: Emerging Textile Technologies

Before hi-tech textiles such as antimicrobials, MJS spun poly sheeting and microfibers hit your inventory find out what you need to know about processing, validating performance and the environmental impact. Explore advantages and disadvantages of the new products and analyze their cost benefit.

8:30 – 9:45 AM: DLI: Is Great Customer Service Worth It?

Great customer service has a huge positive impact on your bottom line. Learn how to spot weaknesses and reward excellence as a secret shopping CEO shares insights and data from our industry.

8:30 – 10:00 AM: CLA: Flip My Laundry: Best Practices for Remodeling Laundries

There is often more than one “right way” to remodel a self-service laundry. In this session, we’ll identify ways to design a store to maximize revenue per square foot. We’ll also share remodel success stories and discuss how they overcame potential design issues.

9:00 – 10:00 AM: TRSA: Industry Analysis: Domestic Trends and Emerging Markets

As Baird’s specialist on Facility and Industrial Services, Andy follows our industry, gauging its potential in light of economic trends and our key customer markets’ employment growth in. He surveys our independent operators to create benchmarks for public companies. His analysis of Baird, industry and government data including TRSA’s Industry Performance Report profiles the competitive landscape in textile services. Andy received a Top 3 rating from StarMine among earnings estimators in commercial services and supplies, having also developed forecasts and equity valuation for the engineering and construction sectors.

1:00 – 2:00 PM: TRSA: TRSA Clean Green and Hygienically Clean Certification Programs: Quantifying Your Commitment to Cleanliness and Sustainability

Independent, quantitative, third party certifications build customer confidence and offer your company a competitive advantage. Nearly 50 companies have earned TRSA’s Clean Green and more than 45 facilities have earned TRSA’s Hygienically Clean designations, making them the fastest growing, most recognized international certification programs for textile services operators. Learn how your company can meet these rigorous standards and quantifiable measurements including inspections and testing.

2:30 – 3:30 PM: CLA: The High Tech Laundromat: Streamlining Store Operations Through Technology

Operations have changed dramatically for some laundries, and today, owners can monitor stores from the comfort of their living room, lock the front door remotely, and track revenue from a mobile device. In this session, store owners share ways that they use technology to streamline store operations and improve efficiencies.

FRIDAY, APRIL 17

8:00 – 9:00 AM: CLA: All Things Google: Tips and Secrets to Your Best Marketing Resource

With the internet at your fingertips, reaching potential customers has never been easier or cheaper. You don’t need an advertising agency. All you need is Google. In this session, we’ll discuss some of Google’s best tools for laundries and identify ways to leverage those resources to reach your customers.

8:00 – 9:45 AM: ALM: The 4-1-1 on Equipment Acquisition

Before you make a capital investment in equipment, it is important to identify your goals in making the upgrade. Once those goals have been identified the next step in the process is acquiring that equipment. The RFP (Request for Pricing) process will assure that you are purchasing the right piece of equipment to meet your productivity and financial goals. Industry veteran Charles Berge will share his expertise and guidance to help you make this important decision.

8:30 – 9:45 AM: DLI: How to Sell to the #SELFIE Generation

As the quantity of ads per prospect is increasing, marketers are turning to behavioral psychology for an edge over competitors. Find out why customers switch companies; make purchases, and how it all applies to selling drycleaning to an Internet-connected generation.

8:30 – 9:45 AM: TRSA: KEYNOTE: Game-Winning Business Basics – Insights From a Former College Football Coach

Lee Corso, one of college football’s most knowledgeable, opinionated and entertaining analysts, is a key member of ESPN’s college football production team. Corso – who joined ESPN in 1987 after 28 years of football coaching experience at the college and professional levels, including 17 seasons as a head coach – serves as a game analyst for Thursday night telecast and as a studio analyst for College Game Day and the halftime and scoreboard shows.

9:00 – 10:00 AM: ARTA: Heatlhcare Textiles in 2015 and Beyond: Strategies to Maximize Sales of Reusables

In the past, healthcare offered the strongest of profit margins in the textile services industry. Profit remains, but in our rapidly changing healthcare environment operators will have to market smarter and more aggressively to maximize the sales of reusables. This session offers strategies to secure profitability.

9:00 – 10:00 AM: CLA: Maximum Performance: Getting the Most from Your Laundry Attendants

Great laundry attendants are often a reason for customers to choose one laundry over another. Help your business and your employees reach their potential through clear goals and processes. We’ll discuss how to train attendants on topics like store cleaning, equipment maintenance, customer service, money handling, sales and more.

1:00 – 2:00 PM: DLI: Boiler Alert: Save Money on this Massive Expense

Is your boiler working for you or against you? Learn how to get more work out of less energy and lower you insurance costs.

2:30 – 3:30 PM: ALM: Starting a Laundry on a Shoestring

So, you’ve identified commercial laundry processing as a viable business line or expansion for your company. There are more considerations than finding clients who will pay you to make their dirty laundry clean again. Our panel of experts will discuss key areas such as rental textiles versus processing customer’s goods, selecting equipment, and regulatory requirements

SATURDAY, APRIL 18

8:00 – 9:00 AM: TRSA: Tips for Entering the Commercial Laundry Industry

Have you thought about what it would take to enter the commercial linen and uniform rental market? There are pros, but also cons that come along with tackling a market you’re unfamiliar with. Hear from industry experts on the best place to start this type of transition, how the industry works and what competition already exists, to determine if it’s the right move for you.

8:00 – 9:00 AM: CLA: Your Guide to Wash, Dry, Fold: Folding, Packaging and Presentation Techniques

For some stores, Wash, Dry, Fold is a great opportunity to generate additional income and capture a different slice of the customer base. But technique is everything! In this session, we’ll demonstrate how to fold, package and present laundry so that it’s not only clean, but looks good too.

8:00–9:45 AM: ALM: ALM Industry Chat

ALM’s popular panel chat format is back with a new spin. Hear from decision makers responsible for selecting textiles and textile care services in the markets you represent.

8:30 – 9:45 AM: DLI: Success=More Than Just Drycleaning

You have to clean more than suits and formalwear to succeed in today’s market. See how some of your fellow industry professionals are expanding their services to accommodate the changing needs of today’s customers.

9:00 – 10:00 AM: CLA: Commercial Accounts Marketing Toolkit

If you’re considering adding Commercial Accounts to your Wash, Dry, Fold operations, or want to grow that segment, this session is for you! Experts weigh in on what’s needed to pursue commercial accounts, how to market your business for those accounts, and identify strategies for growing your commercial account base.

9:00 – 10:00 AM: TRSA: Fostering Communication, Ensuring Engagement

Honored as one of America’s Safest Companies of 2013 by EHS Today, A&E excels in encouraging employees to voice their concerns and ideas and report incidents and near-misses. It’s a top-down and bottom-up approach, with John reporting to the CEO, giving safety an influential voice in the C-suite. This global manufacturer of sewing thread, embroidery thread, and technical textiles won safety awards in India and China (2011) as well as North Carolina (2012).

9:00 – 10:00 AM: ARTA: OR Textiles: How to Convert Clients and Maintain Profitability

Why do only 20% or less of all hospitals use reusable OR items? 1) User bias for disposables, and 2) Launderers ability to keep/offer inventory. This session offers case studies on how to convert and train customers, as well as systems for tracking and keeping OR gowns, drapes and textile inventory in circulation.

1:00 – 2:00 PM: TRSA: OSHA Compliance: Identifying Laundry’s Most Cited Violations

Ed was OSHA’s top administrator from 2006 to 2008, when workplace injury, illness and fatality rates dropped to their lowest levels in recorded history. Now an attorney in private practice, he has helped TRSA develop consensus proposals for overcoming the most difficult obstacles the industry faces in eliminating injuries and illnesses. In this session, he’ll share OSHA’s top 20 most frequently cited standards and the top 25 “low-hanging” fruit violations.

2:30 – 3:30 PM: DLI: Problem Garment Parade

Claims are not a necessary part of drycleaning. Learn how to identify and prevent common claim-causing garment problems from DLI’s finest educators. Preventing claims not only stops payouts, it increases customer confidence in your business.

SUNDAY, APRIL 19

8:00 – 9:00 AM: CLA: Acquisition Financing: Today’s Options for Your Next Store Purchase

Purchasing a self-service laundry requires a large initial capital investment and financing a laundry often differs from more traditional financing models. In this session, we’ll discuss what information you’ll need to obtain financing and how to avoid potential financing pitfalls.

8:00–9:45 AM: ALM: Textile Effectiveness from a Clinician Point of View

With changes in reimbursement emphasizing patient satisfaction and outcomes, understanding the nursing perspective regarding patient care linen is key to the delivery of quality textiles, from the processing and product standpoint. Listen to a discussion on new technology and its impact on HACs and HAIs.

8:30 – 9:45 AM: TRSA: Getting the Most Out of Your Association Membership

Are you taking advantage of all that’s included in your association membership? Learn tips on how to maximize the resources available to you through your membership and how to get more engaged. Discover how your membership can help you grow your network, increase your brand recognition and build business opportunities to get a higher return on your investment.

8:30 – 9:45 AM: DLI: Policing Employee Policies

Piercings, tattoos, mobile phones, and social media posts are changing the way employees look and behave. Are your company policies current with today’s employment issues? Learn how to protect your business from a lawsuit filed by a disgruntled employee.

9:00 – 10:00 AM: CLA: Top 10 Secrets Potential Laundry Owners Should Know

Learn from others’ experiences and avoid potential pitfalls that could cost you hundreds of thousands of dollars. Join us as former multi-store owner and current CLA executive, Michael Sokolowski counts down the top ten secrets that you need to know before purchasing or building a self-service laundry.

Session Sponsors:
• ALM: Association for Linen Management
• ARTA: American Reusable Textile Association*
• CLA: Coin Laundry Association
• DLI: Drycleaning Laundry Institute
• TRSA: Textile Rental Services Association of America

*Not a Clean Show sponsor