NEW YORK, NY — HX: The Hotel Experience, North America’s trade event for the hospitality industry (formerly IHMRS), announced at the opening of its 2017 show that it has transitioned to full ownership under Hospitality Management Group (HMG), a division of ST Media Group. HX was previously co-owned by the American Hotel & Lodging Association (AHLA), the Hotel Association of New York City (HANYC), and the New York State Hospitality and Tourism Association (NYSHTA).
The HMG acquisition also includes purchase of the 50% share of Boutique Design New York (BDNY) owned by AHLA, HANYC and NYSHTA, giving HMG full ownership. BDNY was launched in 2010 as joint venture between HMG and the three associations.
HMG has plans to amplify the experience beyond the show to produce content throughout the year in its HX365 transformation. HX365 will provide resources for those who create the guest experience and will curate and explore the latest trends, disruptions, and successes in the industry.
The HX365 expansion includes many key features to benefit attendees, hotel and restaurant professionals, and industry suppliers. ST Media Group President Tedd Swormstedt said, “As new owners, we see great opportunity to invest in the transition of HX from a stand-alone tradeshow to include year-round digital access and a full conference in conjunction with the tradeshow, both designed around thought leadership in the hotel and hospitality profession. We want to create a home for hotel professionals, a vibrant community where owners, GM’s, their teams, and suppliers can learn, network, and enhance their leadership skills to grow their organizations.”
New initiatives are set to roll out beginning in spring 2018.