NEW YORK, NY – To mark its centennial anniversary, the International Hotel, Motel + Restaurant Show® (IHMRS) is unveiling a new brand and mission to better capture the dynamic innovation of the hospitality industry. HX: The Hotel Experience — Rooms to Restaurants (HX), debuts November 8-10, 2015 at the Jacob K. Javits Convention Center, New York City and represents a bold new strategic direction.
This multimillion-dollar investment aimed at revitalizing the largest hospitality trade event in North America, is founded on the belief that true hospitality is anticipating a guest’s needs to create a memorable and unique experience. To achieve that, HX will focus on innovation, inspiration and information.
“Making this enormous change at our 100-year juncture is exciting,” said Anthony G. Mangano, President Syramada Hotel Corporation (Syracuse, NY) and Chairman of the Board for HX 2015, “These are not tweaks or modest improvements. HX 2015 is an entirely new show.”
The deep dive transformation from IHMRS to HX called on industry experts, research-based data, and prior-year show assessments to identify what the show could and should bring to the industry.
“It all came down to delivering true hospitality, that is, anticipating a guest’s needs before they even know they need it. We all agreed we wanted a show that performed at this level,” Mangano says.
HX is now poised to deliver this brand of true hospitality for the hospitality industry, rooms to restaurants. Every component of the hospitality experience for hotels, motels, and restaurants will be represented in five new show divisions: Food & Beverage, Guest Services, Technology, Kitchen Design, and Rooms Division.
The HX show floor features engaging new product theaters – HX: ONSTAGE RESTAURANT and HX: ONSTAGE HOTEL. Industry experts appearing live in HX: STUDIO will cover everything from cooking trends and marketing strategies, to social media and handheld devices. Informatively-rich lounge areas provide guest comfort while HX: TECH showcases the hottest products, solutions, and ideas. In the spirit of true hospitality, HX also has a concierge service to put the right exhibitors in touch with the right buyers.
“We’ve created more reasons for attendees to be on the show floor longer by reimagining, renovating, and rebranding the entire experience,” says Mangano.