Primus® Laundry Equipment Makes North American Debut


RIPON, Wisconsin – Primus®, a globally-recognized provider of innovative commercial laundry equipment, announced today its products are now available to North American store owners.

“Primus offers one of the most comprehensive product lines available, with cutting-edge technologies built into each and every machine,” said Mark Schram, North American sales manager for Primus. “We look forward to the even greater innovations ahead as Primus equipment continues to evolve, backed by Alliance Laundry Systems’ leadership and an accredited distribution network.”

Acquired by Alliance Laundry Systems (Alliance) in 2014, Primus offers a full-line of equipment for on-premise laundry (OPL) and laundromat environments. Flagship products include the manufacturer’s small chassis equipment and tumble dryers, hardmount washer-extractors, and the exclusive vended softmount washer-extractor line.

Across all segments, Primus is dedicated to developing durable, reliable products that use less water and energy, are easy to use, and are more cost-effective than competitive models. Additionally, products meet quality standards in four categories: energy, ergonomics, ecology and design, to ensure customer requirements for durability and performance are satisfied.

While Primus makes its official North American debut this month, equipment had been previously sold in the U.S. and Canada for two decades under a supply agreement with another manufacturer. According to Schram, this is good news for store owners, as a solid history of excellence is already in place, as well as capabilities to provide best-in-class Original Equipment Manufacturer (OEM) parts, service and support when replacing existing equipment.