Leonard Laundry

SmartBuy|TK To Expand Direct Sales


SmartBuy|TK, a turnkey solution for businesses looking to expand into direct sales, is offering membership with enhanced services for linen and laundry companies. Through its comprehensive services, SmartBuy|TK gives companies that are currently focused on rental programs the opportunity to increase revenue by selling uniforms and workwear without any additional investment or labor.

While the benefits of expanding into direct sales capabilities range from increasing a company’s customer base and expanding its geographical market to empowering customers, businesses are faced with numerous challenges in implementing a direct sales platform, including inventory storage space, additional order processing, increased staffing needs and logistics management. SmartBuy|TK is an ideal outsourced solution for companies who want to expand into direct sales without the burden of these added challenges.

“Right now, the apparel direct sales market is at approximately $3.8 billion, and with SmartBuy|TK, the potential for linen and laundry companies to capitalize on this opportunity is tremendous,” said Rick Levine, SmartBuy|TK’s chief marketing officer. “There’s a natural flow to the process where linen and laundry companies can close sales of uniforms, workwear and image apparel, and the entire effort of inventory, embroidery, shipping and billing is handled in the background by SmartBuy|TK. We help businesses add a 13th month of revenue to their years.”

SmartBuy|TK offers a touch-free, direct-ship approach to uniform sales that allows linen and laundry companies to focus on customer relationships while SmartBuy|TK coordinates the behind-the-scenes logistics. With a SmartBuy|TK membership, companies get access to high-quality uniforms, scrubs and work apparel from SmartBuy|TK’s selection of leading brands, as well as SmartBuy|TK’s consultation services, sales tools and start-to-finish support.

SmartBuy|TK’s selection includes products from top-quality brands such as VF Imagewear, Edwards Garment, Bulwark, Red Kap, Landau, Gildan, Nike, Uncommon Threads, Hanes and Port Authority. Leveraging this selection and SmartBuy|TK’s sales resources, members are equipped to provide employee apparel solutions for a variety of customers, including hospitals, restaurants, hotels, banks, car dealers, retail stores, utility companies, construction companies, manufacturers and beyond.

SmartBuy|TK membership also gives linen and laundry companies the ability to access to SmartBuy|TK’s web-based ordering technology, allowing them to create customized online stores for their customers to simplify the ordering process.