Sorensen VP at CG West


SANTA FE SPRINGS, Calif. — Tod Sorensen was recently named vice president of Continental Girbau West (CG West), a Continental Girbau Inc. (Continental) subsidiary distributorship in Santa Fe Springs, Calif. Sorensen – a laundry industry veteran with more than 20 years of experience related to distribution, management and on-premise, industrial, route and vended laundry development – will work to broaden the presence of CG West within Southern California laundry markets.

Sorensen, who will relocate from Neenah, Wis. to Southern California, has served the past five years as Continental regional sales manager – Western U.S. and Canada. He will continue in that role even as he takes on vice president of CG West, according to Joel Jorgensen, Continental vice president of sales and customer services.

“Tod has done an excellent job supporting our distribution network and customers,” said Jorgensen. “Much of his experience is at the distributor level in route, on-premise and vended laundries, but Tod has also managed distributorships throughout the Western U.S. He knows a good deal about the Southern California market and brings applicable management experience to his new position.”

Sorensen said he looks forward to his new role and the challenges it brings. “Together with the CG West team, I hope to work more closely with our customers and the local Coin Laundry Association,” he said. Additionally, Sorensen will work to strengthen CG West vended and on-premise laundry service schools and grow the company’s annual vended laundry Profit Symposium, an event that showcases laundry equipment and technology innovations, educational seminars and industry speakers. “We want to continue to educate our vended laundry customers on the marketing, equipment and merchandising trends that most impact store profits and operating costs,” he said.