Xeros® Cleaning Technologies, a developer of water-saving commercial laundry solutions for hotels and commercial laundries, announced it is changing its name to Hydrofinity™. The company expects the name change to be implemented in all the countries where it is active by August 2018, and is previewing its new brand identity at the Hotel Show Africa in Johannesburg South Africa, 24-26th June.
“Our choice of new company name represents our key objective of helping to sustain the world’s water supplies for current and future generations. We must work to tackle global water crises now and can no longer take water for granted,” said Mike Ferrand, Managing Director at Hydrofinity.
“The name is new, but the value we bring remains the same. We are driven by the principle that water is essential and precious,” said Caroline Crossland, Marketing Director at Hydrofinity. “And by helping our customers reduce their environmental footprint while creating substantial cost efficiencies in their laundry operations, we begin to change the conversation in commercial laundry to a focus on water conversation and ongoing sustainability.”
Hydrofinity uses cutting-edge sustainable cleaning and fabric care technologies provided by Xeros Technology Group (LN:XSG). The near-waterless Hydrofinity wash process replaces up to 85% of water with XOrbs™, according to a company release. These unique spheres employ a gentle yet effective mechanical wash action on linens, ensuring powerful stain removal results for a visibly superior clean. XOrbs can even wash in ambient temperature water, eliminating the need to heat water, creating additional energy savings and keeping linens looking newer for longer. XOrbs last for up to a thousand washes before needing to be replaced, and are collected by the company to be recycled, according to the company.