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New President and New Senior VP of Sales JENSEN USA


Tony Biela is appointed to the position of President of JENSEN USA, Carlos Fernandes is promoted to Senior VP of Sales. Tony Biela and Carlos Fernandes will replace Simon Nield, effective January 1, 2023, according to a news release.

Tony Biela started working for JENSEN USA in 2019 as VP Finance. Thanks to his cross-cultural expertise and his experience from executive roles with former employers, he has added a lot of value to our business operations in the USA. His main focus will be on leading the transformation of our operations in Panama City, FL.

The representation of JENSEN USA towards our esteemed clients will be attended by Carlos Fernandes, who was appointed as Senior Vice President of Sales. He offers vast knowledge of the JENSEN product line combined with an excellent understanding of customer service and relationships. Carlos Fernandes has been serving the laundry industry for more than 37 years.

These changes are a direct result of Simon Nield’s decision to step back from his current role as President of JENSEN USA. Recently diagnosed with Parkinson’s disease,  Simon Nield has chosen to focus more of his energy on his personal well-being. A career spanning nearly four decades in the laundry industry is now slowly phasing out. Thankfully, Simon will continue to support our management team as President Emeritus.

Simon Nield’s passion for the laundry industry, our clients, and our team in Florida are beyond exceptional. We would like to thank Simon for all that he has done, and wish him all the best for the future. We are convinced that Tony Biela, Carlos Fernandes, management and staff at JENSEN USA will demonstrate the same passion and commitment to the laundry industry as Simon Nield did.

For more information, visit the company’s web site:  JENSEN