Immersive Zones to Highlight Hospitality Innovations


New York–HX: The Hotel Experience expands its offerings by launching three new HX360° Innovation Zones for the November 12-13, 2017 show at the Jacob K. Javits Convention Center in New York City. The zones, each built out on the show floor, offer new products, services, concepts and trend direction in three key areas of hospitality: Lobby & Bar, Food & Beverage, and Technology.

“The 360° Innovation Zones are fun, interactive spaces that allow attendees to better understand and to define the guest experience of the future, “ said Phil Robinson, VP/ Group Show Director of event producer HMG.

The Innovation Zone is dedicated to the rapidly changing world of hospitality technology. HX360° Tech features a Wearables Showcase where guests can try out Microsoft Hololens AR Goggles, Samsung Gear 360°, Google Tango devices,  SnapChat Spectacles, and Myo’s armband that allows hands free control of computers, phones, and more. The zone is an interactive playground where guests can livestream, ask Amazon Echo’s Alexa to personalize room music, explore teleconference concierge applications, or see how robotics are impacting the industry.

The HX360° Food & Beverage Innovation Zone features the “Pivot Point” concept, designed by Christensen Consultants, San Jose, CA.  This creative set up, with refrigeration, light cooking appliances, plus coffee and espresso services, offer guests a wide variety of dining options for its daytime function. Responsive to changing guest demands in the evening, beverages take the lead by “pivoting” the back bar to place glass and bottle displays, taps and more into prominence. This is accomplished by placing the bar area on a turn table that a single employee rotates.

The HX360° Lobby & Bar Innovation Zone features an outstanding virtual experience. Using VR, attendees have the opportunity to explore the finalists from the Gold Key Awards Lobby category. The Gold Key Award for Excellence in Hospitality Design is considered the best in class competition for the industry. Users immerse into an experience of these top designs and award winning properties.

When the goggles come off, there’s ample area to relax at the Innovation Zone Lobby Bar merchandised by HX exhibitor Vie Avenue. It features coffee and tea each morning and cocktails in the afternoon. There’s also a special GM Lounge dedicated to general managers, designed to foster networking opportunities and continued conversations with HX speakers.

HX is the largest hospitality trade show in North America with 400 exhibitors presenting a broad range of hospitality products and services that create a 360° impression of the guest experience. The 100,000 square feet of resources are dedicated to inspiring 10,000+ industry professionals, which include hotel owners, GMs, and hospitality property executives from casinos and resorts, independent and branded hotels, management and purchasing companies, military base lodging, and more.

HX is presented by the American Hotel & Lodging Association (AH&LA), the Hotel Association of New York City, Inc. (HANYC), and the New York State Hospitality & Tourism Association (NYSH&TA) and is managed by Hospitality Media Group (HMG), and co-located with Boutique Design New York (BDNY), November 12-13, 2017.