Meese Duracast
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Smith Joins Softrol Systems

Softrol Systems Inc. has hired Dave Smith as Director Sales & Marketing.  Smith brings over 30-years of industry experience gained from promoting industrial laundry equipment, with a focus on customer needs and after-sales support.

Smith holds a Bachelor of Science degree from Bowling Green State University in Business Administration with a Computer Science minor. Reporting directly to the CEO, he is responsible for all sales and marketing activities and will be an important member of the company’s executive board.

Customer associations, problem solving, product knowledge and the ability to lead and strategize are a few of Smith’s strengths. He will be instrumental with brand campaign development and new product initiatives, as well as, providing our sales team with strategic direction and insights.