UniFirst Corporation, has signed a three-year sponsorship agreement with Kraft Sports + Entertainment naming them the Official Uniform Supply Company of the New England Patriots, according to a news release.
As part of the agreement, UniFirst will be promoting its brand and business services through a variety of gameday activations, in-stadium signage, and various media inclusions. The company’s recently redesigned and rebranded delivery trucks, a major aspect of the company’s ongoing brand evolution initiative, will also be present at Patriots 2021 home games, providing interactive activities to the Patriots fans. Further, nearly 200 UniFirst delivery vehicles throughout New England are being planned to communicate the sponsorship of the New England Patriots.
“We couldn’t be happier to be partnering with our own hometown NFL team and such a world-class organization as the New England Patriots,” said David Katz, UniFirst Executive Vice President of Sales and Marketing. “As a New England-based company ourselves, UniFirst is no stranger to the consistent quality the Patriots put on the field year in and year out – a quality we strive to emulate with our own customers.”