Debuting at Clean Show 2025, the Association for Linen Management (ALM) announced the launch of LinenCARE™, a turnkey linen awareness program designed for hospitals and healthcare systems seeking immediate impact without the heavy lift of building a program from scratch. LinenCARE™ delivers ready-made, behavior-focused training for healthcare facilities, commercial laundries, and textile suppliers to strengthen linen management across the industry, according to a news release.
Packed with microlearning videos, ready-to-use posters, linen handling guide, trivia challenges, and a manager’s playbook, LinenCARE™ equips facilities to launch a professional-grade linen awareness campaign in under a week. LinenCARE™ drives linen action, turning knowledge into consistent habits at the point of use. The result? Engaged frontline teams, reduced linen waste, improved handling, and textiles that remain high-quality from cart to patient.
“Hospitals and laundries are losing millions each year in preventable linen waste,” said Sarah Brobeck, President & CEO of ALM. “LinenCARE closes that gap by transforming awareness into action with behavior-based training that’s fast to deploy, easy to integrate, and proven to change habits where it matters most—at the point of use.”
How LinenCARE™ Moves Awareness Into Action
• Healthcare Facilities: Implement LinenCARE™ to reduce preventable linen loss, strengthen onboarding and refresher training, and embed consistent handling practices into daily operations. All without adding staff or disrupting workflows.
• Commercial Laundries: Deliver LinenCARE™ as a value-added service for healthcare customers. Deepen client trust, improve ROI, and reinforce hygienically clean processing standards while differentiating your service offering.
• Suppliers of Healthcare Textiles: Include LinenCARE™ as part of your product or service package to provide added value to healthcare customers. Position your business as a partner in both product quality and staff education, helping clients protect their linen investment.
Why It Works
LinenCARE™ is built for action with components—videos, posters, trivia, and the manager’s guide—connecting to real-world linen handling behaviors.
