Continental Girbau Inc. recently changed its name to Girbau North America (GNA), according to President Mike Floyd. Spearheaded by Girbau Global Laundry Solutions (Girbau) – the parent company of the North American subsidiary – the name change to Girbau North America. provides a clearer representation of the company and its brands, he said in a news release.
“As a company, GNA has grown significantly in terms of product offerings, distributor reach, markets and end users since first established in 1995 as Continental Girbau Inc.,” said Floyd. “We feel – as Girbau North America – the company better illustrates its broad scope in both product offerings and services area.”
Moreover, the name change helps eliminate any brand/company name confusion, according to Floyd. “This will ultimately strengthen our brands and make them more identifiable,” he added.
Girbau North America’s brands, which remain unchanged, include Continental Girbau®, marketed to vended, commercial and on-premise laundries; Express Laundry Center®, marketed to vended laundries; Girbau Industrial®, marketed to industrial laundries; Sports Laundry Systems®, marketed to athletic laundries and health clubs; OnePress® Ironers, marketed to commercial and on-premise laundries; and Poseidon Textile Care Systems®, marketed to fabricare and dry cleaning operations.
The name-changing initiative also impacts Girbau’s other 15 subsidiary companies across the globe, which are now named, simply, Girbau.