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Creating a Resilient Company Culture-Part 1


by Margaret Graziano, CEO of KeenAlignment

How to Navigate Change and thrive amidst challenges

In an era marked by immense volatility and complexity, characterized by technological advancements, business consolidations, fierce competition, and economic fluctuations, you may find yourself in an unprecedented time of change.

The aftermath of the pandemic continues to linger, with burnout, stress, and overwhelm persisting among individuals and teams. Amidst this tumultuous landscape, the challenge is this: How can businesses emerge stronger from the trials of recent years? How can they cultivate a culture that thrives, adapts, and responds effectively to the unpredictable? The answer lies in fostering an emergent culture – one characterized by change management prowess, response agility, and a positive environment with fulfilled employees.

Understanding Culture

When more than two people come together, whether as a couple, a family, or a company, they form a human system. Within this system, culture serves as the driving force or energy. Culture possesses the power to create and destroy, providing guidelines for interaction, conflict resolution, motivation, and progress. The objective of examining and shaping organizational culture is to channel the collective energy of individuals into a productive force – one that mirrors the synchronicity found in natural phenomena, such as the coordinated movements of a school of fish or flock of birds. This is called an emergent culture.

Influencing Culture

Effective impact on company culture entails understanding and influencing the energy inherent within the human system. To initiate this process, focus on the following areas:

Start With The Leader

All culture begins with the leader of the organization. What is their vision? Who are they as a leader? What are their values? Are they operating and living congruent with all of those markers, no matter how challenging or stressful the circumstances may be? Having a leader who can answer those questions clearly and can live in alignment with them consistently is the foundation on which a company’s culture gets built. If the leader is frazzled, overwhelmed, and in survival mode, that is going to set the tone for the entire organization. Whatever energy the leader brings to the company and to their life will be the energy that other people pick up on and assimilate to in order to fit in and make it.

Thus, the leader must be conscious. They must be awake and aware of what they’re emanating through their words and their actions. They must ensure that they have a clear vision, bolstered by positive moods and inspiring language that rallies people around their vision and engages them into action. Human systems are guided by behaviors, beliefs, actions, what’s said, what’s unsaid – all of that equates to the energy of the human system, and energy is culture.

So, what kind of culture is the leader creating?

Next week in Part 2 of Creating a Resilient Company Culture, we’ll explore the key elements that a leadership team can contribute to a thriving company culture that yields a business that thrives in times of uncertainty – and beyond.

Image:  krakenimages on Unsplash

About the Author:

Margaret Graziano is the founder and CEO of KeenAlignment, as well as a Wall Street Journal Best-Selling Author for her book “Ignite Culture.” She has been recognized as one of Silicon Valley’s Top 100 Women Leaders. Magi’s groundbreaking work is driven by her power to uncover and catalyze human potential. Go to https://keenalignment.scoreapp.com to take KeenAlignment’s Culture Assessment and see if you have an Emergent Culture.