By Mike Campion
Do you have employees that you constantly need to coddle, cajole and cater to? Are their needs and wants constantly changing? Do you feel like you can’t afford to pay what it takes to get—and keep—top talent employees?
Below you’ll find five actionable strategies to help you find—and keep—the best employees without breaking your bank. Fear not, none of the five strategies are about base salary, benefits or bribing.
Think more effective and less expensive. Imagine your company as the sole provider; the sole source of something special that your employees are desperately looking for and can’t find anywhere else.
#1 – Build a Community – NOT A Workforce
Chances are you are not hiring people for their first job. Some are even coming from a job they hate. A job that paid the bills and nothing else. Invite prospective employees to join a community-not to sign up for another less-than-fantastic job.
When you create a community of people with shared values that care about each other, the tendency to steal, quit, come in late, complain, whine or partake in other non-superfantastic behavior decreases exponentially.
Typical Employee/Employer Workflow
Step 1 – Comply with these many rules
Step 2 – There is no step two
New and Improved Community Deal:
Step 1 – Build an appealing community
Step 2 – Invite talented amazing people into that community
Step 3 – Reinforce what it looks like to be a good community member
Step 4 – Live happily ever after
#2 – Provide a Sense of Purpose
Once you build a community, your team will have a sense of belonging. Supercharge that with a sense of purpose and your organization becomes extremely sticky to top talent. People desperately want to be a part of something bigger than themselves. Something they believe in.
Your employees and potential new hires desperately want something bigger than themselves to belong to. Provide that for them and unleash the floodgates for an avalanche of talent at your doorstep.
Don’t be fooled by the old, ‘Sure that works for brain surgeons, but MY business is different…’ nonsense. Whether you own a cleaning company, an industrial laundry or any other business, remember – the only reason you are in business is that you provide value to the people you serve.
If you are categorically closed to the idea that your business changes lives- adopt a cause. Become active in your community, give to a charity- do something as a team that creates value and gives everyone a reason to bound out of bed and be excited to get to work day-in and day- out! If you aren’t careful- you just might find yourself addicted to making the world a better place.
#3 – Offer Experiences Over Expenses
Do you have a trip that you took as a child that you fondly remember? A holiday that you will never forget? A vacation when everything went wrong that you and your family still talk about?
Salary and benefits are commodities. A sense of purpose in a community of people you care about are not. A study by Harris Group found that 72% of millennials prefer to spend more money on experiences than on material things.
Shared experiences build bonds, families, communities and companies. Don’t just hope these experiences happen- create them!
Have monthly events:
Rent a bounce house
Set up a dunk tank where employees can dunk management
Don comically over sized sumo suits that employees can battle to the death in…
Anything to help create experiences for your employees to build that community.
Don’t keep the fun to yourself. Invite employees’ families, customers, prospects, prospective employees, even vendors! All of this creates an environment your team is proud to be a part of and makes it very difficult for them to leave.
#4 – Appreciation
This is your secret weapon. Not only can it be had for the low, low price of zero dollars, it can be the most valuable. Even better- it can be a ton of fun.
Once you have built this community that the members are proud to be a part of, working towards a worthy goal and experiences that bond everyone together, your employees will crave recognition from you and the community.
When you have events give awards. Lots of awards. Not just the typical performance based awards- award for everything. Enjoy a few examples to get your creative juices flowing:
Best looking family
Most likely to win at arm wrestling
Small things like this make big differences in employee’s lives and their contribution to your organization. Few things are more rewarding than seeing awards given and pictures taken of you handing an employee an award proudly displayed in homes years later. Let loose, use your imagination and love on your people and you might just be surprised that you are the one that gets the most benefit.
#5 – Put a Bow on it With Core Values
Core Values are your secret sauce to attracting top level talent without breaking the bank. Not an old school string of meaningless words displayed on a plaque at your front office. Three to four key beliefs; summed up in a word or two each. The guiding principles that provide your company’s special brand of awesome.
Shared Core Values are the rules your company lives by to accomplish that community. Core values are the golden thread that runs throughout your company in employee hiring ads, on our web site, in the interview process, the employee review process, the hold music/script for your phone system and a basis for who you accept as customers, vendors and employees
It is impossible to get people to act outside of their true beliefs for an extended amount of time. It is far easier (and more enjoyable) to help people live out your mutual shared beliefs and values for the benefit of a shared larger purpose.
ABOUT THE AUTHOR:
Mike Campion is a celebrated speaker, entrepreneur and author of I’m a Freaking Genius, Why is This Business So Hard?. A small business expert, Mike has built several multi-million dollar businesses, the most recent achieving $4.3 million in sales in the first 18 months. As the host of the “Conversations with a Genius” podcast, Mike imparts his business wisdom on his listeners. For more information about bringing in Mike Campion for your next event, please visit www.MikeCampion.com.
Photo Credit: (c) Can Stock Photo / photography33