Girbau North America (GNA) recently welcomed Melissa Kuhn as digital marketing manager. Kuhn, of Stockbridge, Wis., brings more than 9 years of marketing and digital marketing experience to the company. In her new role, she plans and executes GNA’s digital marketing and advertising strategies and social media campaigns, according to a news release.
“GNA has grown considerably over the years in terms of its brands, products and staff,” said Director of Marketing Communications Tari Albright. “This is the company’s first dedicated digital marketing management position and we are happy Melissa is at its helm. Her high-level skills and positive attitude perfectly fit our productive company culture.”
Prior to joining GNA, Kuhn served 4 years as marketing manager for Optima Machinery Corp., in Green Bay, Wis., where she managed marketing strategy, budget and communications; created and led advertising, public relations and digital marketing campaigns; and worked closely with a diverse sales team. Prior to that, she served 5 years as marketing associate for The Boldt Co., in Appleton, Wis. A 2011 graduate of University of Wisconsin Oshkosh, Kuhn holds a bachelor’s degree in English/Journalism.
“I am excited to really shape the digital marketing strategy for GNA and will be focusing on growing our social media following, targeted e-mail marketing, and digital inbound marketing campaigns, among other digital marketing efforts,” said Kuhn. “I have a passion for digital marketing and am looking forward to putting my experience to good use in my new role.”