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Moors Launches Beyond Washing, Advisory firm

After 32 years in the laundry business, Rudi Moors, an executive with a unique skill base and an excellent understanding of a laundry operation, has created Beyond Washing, LLC. The strategic services consultancy is designed to inspire, challenge and assist vendors as well as help operators improve their bottom line.

Moors most recently was North America’s ambassador for European hygiene solutions provider Christeyns. Shortly after beginning his career in 1992, he joined Henkel-Ecolab in Europe as a territory manager at the start of a 16-year stint with the company. Following subsequent promotions with international sales and division manager positions, he left the company in 2008 to become the marketing director of laundry technology at Belgium-based Christeyns.

Three years later, Moors was named president of Christeyns USA. Tasked with establishing headquarters south of Boston, he built the company’s business by introducing innovative chemical wash solutions and concepts, precise dosing equipment, water re-use concepts and wash aisle information systems. He also was active with several acquisitions and instrumental in the negotiations that led to a merger with UNX Industries in 2022.

Through a partnership with TRSA and its certification initiatives, Beyond Washing will manage the certification auditors and process. The auditors verify that plants meet established Hygienically Clean and Clean Green standards. “TRSA is looking forward to applying Rudi’s experience and expertise toward continuously improving and expanding its certification programs,” said Joseph Ricci, TRSA President and CEO.

“Beyond Washing,” explained Moors, “is designed to help operators improve their operations, apply best practices and the best available technology, and focus on specific KPIs. I want to give back to the industry that gave me so much, with strategies that can help shape someone’s future while saving them money and improving their ROI.”