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Texcare Forum to Meet in Morocco


For the first time, Messe Frankfurt is organizing a Texcare Forum in Casablanca, Morocco, opening a door to the booming region of North Africa. The forum also serves as a prelude to the leading global trade fair for textile care – Texcare International – in Frankfurt am Main in November 2024.

The Texcare Forum Casablanca is a regional conference and networking event that opens the door to the growing markets in North Africa. On 4 June 2024, around 150 participants from the region’s laundry and dry cleaning industry are expected to discuss current topics with international experts and manufacturers. The conference will focus on automation, digital technologies, production, logistics and environmental protection in the textile services sector.

Kerstin Horaczek, vice president technology shows at Messe Frankfurt, explains the reasons for the commitment: “Morocco is an attractive market for textile care, as it has a strong tourism industry with high-class hotels and an important textile industry.  As the host of the 2030 FIFA World Cup, it is expecting extraordinary growth impulses. The country is also an economic centre for the entire Maghreb region “

With average GDP growth of 4.3 per cent over the last ten years, Morocco is considered the engine of growth in North West Africa. The liberal economic policy, investments in infrastructure and the expansion of trade relations with Europe make the country an attractive partner, also for international companies.