UniFirst Corporation, a North American provider of customized business uniform programs, facility service products, and first aid and safety services, has signed a sponsorship agreement with the Detroit Lions, naming them the Official Uniform Supplier of the Detroit Lions, according to a news release.
In addition to being the official uniform supplier for Lions gameday staff, UniFirst will be promoting its brand and business services through a variety of in-stadium signage, through the DetroitLions.com website, and being featured in the Detroit Lions radio spots.
Throughout the Greater Detroit area, the company’s redesigned and rebranded delivery trucks, a major aspect of the company’s ongoing brand evolution initiative, will communicate the partnership with the Detroit Lions.
“UniFirst is honored to join forces with the Detroit Lions in a multi-year partnership,” said Asit Goel, UniFirst Vice President of Marketing. “We are proud to be a part of the greater Detroit community and share in the excitement with home team fans.”
